Since the CEO of Netflix sent me a letter directly which is also in his blog post I believe I can comment on this here.   Here is my response.

Dear Reed Hastings, Co-Founder and CEO, Netflix,

I am not sure why you sent me a letter today.   You didn’t resolve or change anything for me.   If you want my business I can tell you very clearly how to keep me as a customer.

  1. Don’t fix something that isn’t broken – Put the services back the way they were.
  2. Integrate video games into the mix.
  3. Go back to Sony and beg for forgiveness and get new titles streaming.
  4. If you want me to watch movies through your streaming service stop adding movies put out in 1955.
  5. Don’t tell me what you did and why you did it after the fact.
  6. If you don’t do what I am asking you, I won’t keep your service.
Fundamentally, it boils down to choices.  I can choose to go to Redbox and other places.   I don’t care for Blockbuster but at least I can trust them to maintain their business model as long as they are in business.
Finally,  since I believe that my post won’t matter and for that matter you perceive people like me as not significant be prepared to retire or just take your money and run.   You don’t need a business analyst to tell you that your company and proposed business model (to-be) is pre-destined to fail.  If you did need an analyst to tell you this, consider this a free off the clock warning.
Howie Cohen

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